Lincoln’s Dementia Friendly Community (DFC), formerly known as the Lincoln DAA (Dementia Action Alliance), is a collection of small local businesses and charities who are working together to make Lincoln a more dementia-friendly city. Chaired by Michele Jolly, CEO at Age UK Lincoln & South Lincolnshire, the Lincoln DFC meet quarterly to share ideas and best practice and to coordinate events, for example during Dementia Action Week each May. Moving forwards, this will be achieved with involvement from people living with dementia and their carers/loved ones, to help us to better understand the experience of living with dementia.

To apply to become a supporter of the Lincoln DFC, please contact the group’s administrator Alex Williams at Once your application has been approved, your business or charity will be listed on our website as a Supporter and you will become part of Lincoln’s Dementia Friendly Community; giving you access to information and support, and demonstrating your commitment to supporting people in our community who are living with dementia.

All we ask is that you take some small steps towards making your business or charity more dementia-friendly; for example by becoming a Dementia Friend, encouraging your team of staff/volunteers to become Dementia Friends, reviewing your premises to make them more accessible for people who are living with dementia, and attending DFC meetings where possible to update us on what you’re doing to make your business or charity, and therefore the city of Lincoln, a more dementia-friendly place.

Please also feel free to email Alex at to let us know what steps your business or charity has taken, however small, to become more dementia-friendly.

Become Part of Lincoln’s Dementia Friendly Community