Marketing and Communications

The marketing and communications strategy for the partnership uses a range of media and methods of communication, based on their significant experience, to attract participants, create referral networks, share information and learning and to inform stakeholders about relevant areas of activity.

Effective communication is the key to community engagement and involvement, and it is the responsibility of the MOVE Project Management Board (PMB) to ensure that its marketing and communications strategy provides an effective framework for the two-way passage of information.

An excellent starting point for getting to grips with marketing and publicity requirements can be found on the Marketing and Publicity Webinar link below, in useful documents.

 

Main objectives of the strategy

The main objectives of the strategy is to:

  • Raise awareness of the project’s aims and objectives and build brand recognition
  • Increase access to information about employability support available through the project
  • Provide mechanisms for regular, timely communication between partners
  • Ensure that partners meet the publicity and branding requirements of our funders
  • Provide a platform for sharing of stakeholder experiences and collate learning

 

Cross cutting themes

  • Careful use of appropriate language
  • Using imagery that promotes inclusivity
  • Large print versions of publicity and the ability to view the website in ‘large print’
  • Application of current Equality and Diversity legislation
  • Consideration of environmental impact of producing marketing materials, with consideration given to using electronic versions of bulletins and newsletters (where appropriate)

All of the above will be included in marketing training, and will also be considered during evaluation and monitoring.

 

Target audiences

  • Internal audiences: including the 24 partner organisations and their delivery staff, the PMB, internal and external evaluators and participants.
  • External stakeholders: Includes funders, other BBO projects (locally, regionally and nationally), other third sector organisations supporting client groups, and referral partners offering specialist support beyond the scope of the the MOVE project.
  • Local people: includes current participants, as well as those who have progressed through the project, and those who may engage in the future. Also includes interested local voluntary groups and community leaders.

 

Internal Communications Mix

Project meetings:

  • The PMB will meet quarterly and consist of senior representatives of each of the partners organisations, external and internal evaluators, members of the project management team and representation from each of the sub-groups. It may be that funders will be in attendance.
  • Area delivery groups will also be held quarterly, one in the north of the county and one in the south.
  • There will also be a ‘sharing learning and best practice’ event held annually.

Website:

  • A website is hosted, as an adjunct of the Urban Challenge site. Partners are issued with passwords to access the information held, including meeting agendas, minutes, downloadable logos, funders guidelines, forms, latest news, policies and training resources.

 

External Communications Mix

  • Templates for press releases and contact lists for local print and media will be compiled and placed on the partners’ area of the website.
  • Leaflets and posters – templates, branding and style guidelines and logos are available via the hyperlink at the end of this page, and also the funder’s website.
  • Partners are strongly encouraged to attend local and countywide events top promote the project.
  • The project management team will use current networks and partnerships to give the project exposure at training, education, employment and support events.
  • A Facebook page has been conceived for partners, participants and potential participants to keep abreast of events and contacting the project team.
  • Other media tools, e.g. Twitter and Hootsuite, can be utilised to raise awareness of the projects.

 

Effective time management tools

The following tools can be used to help partners make better use of time:

  • Doodle: a free tool to schedule meetings between multiple partners
  • Survey Monkey: a simple online platform used to collect feedback from participants and stakeholders
  • MailChimp: ideal for creating online email campaigns, newsletter mailing lists
  • Eventbrite: a free, easy to use searchable event management platform. Can be used to manage invitations and bookings.

If you would like extra advice and support about online digital media tools please get in touch.

 

Branding

  • MOVE will comply with funders guidelines in using their logos and acknowledging their funding throughout the duration of the project. Funding guidelines, and logos are available via links at the foot of the page.

 

Staff training

  • Available to partners on a rolling schedule throughout the project.
  • All partners will undertake a short session on MOVE marketing and communication plans, including branding.

 

Evaluation and review

The marketing and communications plan will undergo continuous assessment during the project and the information included in quarterly highlight reports and evaluation reports. The plan will be reviewed annually by the PMB, and adjusted as necessary to incorporate lessons learned and evaluation feedback.

Please note the importance of abiding by the guidance issued, as branding and marketing is one of the main reasons that projects are subject to clawback from the funders. Any publicity materials/ press releases produced by partners relating to MOVE or mentioning MOVE MUST be submitted to to the Project Team for checking before they go public (this has been requested by the funder – it’s not our rule!).

*More detailed information can be found in Section R of the Project Plan*

 

Useful documents